Live the London look. Rimmel London Maxi Blush Powder gives cheeks a burst of color and a captivating glow. Made with a lightweight, pigmented formula, this micro-fine blush powder blends easily and provides buildable results. Just apply with a powder brush over foundation or on bare skin and enjoy long-lasting color. The micro-fine powders blend easily and provide buildable results. Its the London look: expression without rules, beauty without a doubt!