Get in line with all day loud color. Meet the longwear lip pencil that brings loud to any look with smooth, soft matte finish in vibrating loud color. Say bye to hard, dry old school liners with no color payoff. And say hello to new smooth, comfy lip shapers. Infused with jojoba oil and vitamin e for smoother, softer looking lips. Never drying, always comfortable. This waterproof creamy formula smooth glides onto the lips with no tug, precise application that blends easily. So creamy. So smooth. So rich. Transfer resistant. Fade resistant. Smudge resistant. Lip line louder with 18 shades of loud color.