Breathe new life into your skin. RIMMEL London Jelly Blush features a water-based, bouncy formula, leaving the skin with a pop of color and a dewy glow. You can build and blend to your hearts content, turning makeup time into playtime. With a lightweight feel and a fresh-feeling finish, this jelly blush is cool and soothing to the touch and easy to wear. Its long-lasting formula ensures your cheeks stay fresh and vibrant all day long.